For me, using natural ingredients rather than synthetics is the key. I absolutely couldn’t survive without the Cleanse & Polish Hot Cloth Cleanser (from £14.00) with eucalyptus and cocoa butter and use it every night to double cleanse.
The first application removes all traces of make-up. I rinse, then apply a second layer to deep cleanse my pores, using the muslin cloth to exfoliate away dead skin cells. My skin always gleams with health afterwards.
I’m a big believer that potent plant oils still perform best on older skin and are much more beneficial than synthetic ingredients.
I especially love organic rosehip and argan oils, which are naturally rich in vitamin E and anti-inflammatory ingredients to help plump, smooth and soften ageing skin.
Using an overnight facial oil containing them is one of the best ways to wake up looking younger and more radiant.
I developed the Superskin range for my own ageing skin and love the Body Cream (£33.00). It’s made with an incredibly high concentration of pure plant oils, including neroli and antioxidant cranberry seed oils, and delivers maximum richness with minimum stickiness as it doesn’t contain any cloying mineral oils or petrolatum.
I apply the minty scented Liz Earle Foot Repair Moisturiser (£14.25) not only on my feet to prevent chapped heels but also take it right up to the knee to moisturise shins parched from the sun.
Over the years, I’ve pared back my make-up as I’ve learnt what suits me best. During the day I use my Sheer Skin Tint (£22.25), topped with a pop of Healthy Glow Cream Blush (£16.50) on my cheeks and Perfect Fix Concealer in Extra Fair (£13.50) to disguise under-eye dark circles.
My top make-up tip for women at 50
Switch to creamier formulations that care for the skin, such as cream blushers that look natural and soften the skin, instead of cakey powders.
I love natural-based fragrances made with high levels of botanicals. I look for genuine rose at the heart of a fragrance, with lighter sparkles of citrus for daytime and a splash of patchouli, sandalwood or vanilla notes for a hint of sexiness in the evening.
I wear Liz Earle Botanical Essence No. 1 (£49) all the time, as well as my last few precious drops of Gucci Envy (now sadly discontinued). And I really love Liz Earle Botanical Essence No. 15 (£49) for the evenings. Its spicy, sensual aroma always draws compliments.
Like many women I have a very sensitive scalp (as well as skin) and can’t use any synthetic foaming detergents such as sulphates, which can cause dryness and scalp flaking. I developed Liz Earle Botanical Shine Shampoo (£10.00) without any of these irritants, and we went through more than 100 different formulations, almost giving up before we hit on the perfect one!
I have never sought to follow trends. I’ve only ever wanted to create great products that are loved and appreciated. What I will say is that the rise in social media and online access to instant information has been good news for brands, as it makes everything much more transparent. So if you’re doing something well, word quickly spreads and the next big thing is created.