Generation High50 ready to lead the post-lockdown travel boom.
The bags aren’t exactly packed and the advice from the UK government remains opaque, but the High50 community is definitely ready to travel. In a survey of UK adults commissioned by Asia travel specialists Experience Travel Group, 85% of 50-59 year olds claimed that they will either be ‘amongst the first to travel’ or will be ‘travelling once the time is right’ – the highest figure for any age group. We assume this reflects fewer childcare responsibilities and maybe less concern about the health risks among the (vaccine-boosted) 50+ audience.
The survey was undertaken in January and February, before the acceleration of the vaccine programme in the UK, so we can imagine that the desire to travel has if anything increased in recent weeks. Not surprisingly, the top three factors in deciding if people will travel are whether they have been vaccinated, low Covid-19 rates in their intended destination and the availability of Covid-19 travel insurance – which will no doubt become an issue for all of us.
We appear more interested in doing more with our precious holiday time, rather than simply lazing by a pool, with walking and hiking, engaging with wildlife and exploring and embracing culture, arts and history identified as the main activities that travellers want to do when they eventually get away. All of those hours spent watching culture and wildlife on TV during lockdown have clearly given us a taste for the real thing.
Unfortunately, with the vaccine roll-out in Europe running into difficulties and still no clarification on the use of ‘vaccine passports’, we may all have to wait many more months before this becomes a reality.